Services
Brand strategy, Brand identity, Web design, Web development, Brand portal
ADO GOLDKANTE
Zuhause ist Frieden.
#i❤️myADO
Germany remembered ADO. We wanted a new generation to bring it home.
#i❤️myADO gave the textile classic a comeback with a clear emotional promise: peace at home. Delivered with warmth, wit and a touch of mischief.
Home is personal. So we let the people lead. Distinctive characters and a knowing sense of humour brought the fabrics into everyday life.
The website connected the campaign to the collection. Product information and retailer search helped people explore the fabrics and find where to buy them.
One idea travelled across six European markets. Film, photography and social carried the same recognisable voice, adapted to each language and format.
3.2M+
impressions across digital platforms
1m+
video views in the first month
+60%
rise in brand awareness among Gen Z and Millennials
0.8m
new customers one year after the relaunch
6
markets all over Europe
Project Scope:
- Creative Strategy
- Creative Concept
- Creative Direction
- Video Production
- Post Production
- Photo Production
- Campaign Development
- Media
